Wexner Center for the Arts: Performing Arts Postcard

The Wexner Center for the Arts

A renowned interdisciplinary arts center, the Wex, as it’s called, has drawn national attention to the area with its interactive events and innovative exhibitions…” —Ingrid K. Williams, The New York Times

COLUMBUS—The Wexner Center for the Arts, designed by ground-breaking architect Peter Eisenman, opened its doors at The Ohio State University in November 1989. Envisioned as a laboratory for the contemporary arts, the center combines performances, exhibitions, and film screenings as well as artist residencies, workshops, and lectures across artistic disciplines. The Wexner Center has honored the work of artists as diverse as photographer Annie Leibovitz, costume designer and director Julie Taymor, pop art icon Andy Warhol, guitarist/composer Bill Frisell, choreographer William Forsythe, composer John Cage, architect Renzo Piano, and filmmaker Martin Scorsesse. The design team at the Wexner Center for the Arts is responsible for the creation of printed and electronic materials to support the center’s diverse offerings, such as ephemera, advertising, exhibition and environmental graphics, exterior banners, and exhibition and film catalogues. The center’s experienced team of designers has received a plethora of accolades, including recognition from The American Association of Museums, the Columbus Society of Communication Arts, and numerous Creative Best awards.

Promotional Posters

(Rows 1 and 2) As a multidisciplinary contemporary arts center, the Wexner Center for Arts hosts a variety of artistic programs, including exhibitions, film/video screenings, performing arts, and educational lectures. These posters, designed between 2005 and 2008, showcase the diverse array of programming offered at the center, including performances by musicians Dave Douglas and Jacky Terrasson, dancers Kiroaki Umeda and Jérôme Bel, screenings from the David Lean film series, the ever-popular Wex Drive-In, and the first large-scale exhibition of work by Columbus-based graphic novelist Jeff Smith. They were displayed in various locations, including an exterior poster box along the busy Wexner Center plaza at the entrance to the Ohio State campus and represent one of the first encounters visitors to the area had with the center’s upcoming events. Size: 30.5″×45.5″ 4-color

Monthly Film/Video Brochure

(Rows 3 and 4) These two-color, folded brochures were created to promote the unique film/video programming at the Wexner Center. Each month, the center presents film and video screenings from around the world, including documentaries, dramas, comedies, and experimental works. In addition, the center’s visiting filmmaker series gives audiences an opportunity to have one-on-one contact with renowned directors, including Spike Lee, Milos Foreman, Martin Scorsese, and Richard Linklater. Each monthly film/video brochure contains a calendar of events, a short description of each film, and curator essays on a featured event or series. Quantity: 3,500–6,000 Size: 17″ × 22″ 2-color (Pantone® and black)

Postcards

(Row 5) Full-color postcards, such as those shown above, are created to promote high profile events across the center, whether in the performing arts, film/video, education, or exhibitions. They are mailed to center members and others in the community and are also placed in locations around Columbus as a marketing tool. Quantity: 2,000–6,000 Size: 8.5″ × 6″ 4-color

Advertising

(Rows 6 and 7) Printed in various sizes for local and national newspapers and magazines, such as the Columbus Dispatch, New York Times, Art in America, Cinemascope, and Art Forum, advertisements promote programming at the center as well as the unique products sold within the Wexner Center Store. Sizes: various 4-color, black-and-white