COLUMBUS—Visual communication designers should make excellent creators of educational video. Trained to make the visual explanation of information clear, organized, and understandable, designers are familiar with many of the same tasks found in video and filmmaking: the size, placement, orientation, scale, cropping, and selection of graphic evidence, and its clear association with textual/verbal support. Recent advances in digital video present a powerful medium for the creation of engaging educational content, even with limited funding. Professional video editing and animation programs, desktop computers, and DSLR cameras allow designers to develop full production capabilities for a fraction of the cost of only several years ago, helping to level the field between individual filmmakers of modest means and larger production houses. Designers must rise to the challenge.
Creating Educational Video: Theory and Practice for Visual Communication Designers was initially conceived as a detailed technical journal chronicling the creation of the documentary/educational video Form/Space/Program: Knowlton Hall. It became a longer meditation on architecture, photography, and the philosophy of motion pictures in general and as a pedagogical tool specifically, pointing to a way forward for designers committed to expanding the scope of their profession.